•Designed modular kitchen layouts and created 3D visualizations for client projects. 
•Collaborated with the web design team, contributing to UI design for the company website. •Worked on design conceptualization and execution, ensuring functionality and aesthetics.

I came across Sageart through an Instagram ad. It looked like a great platform where digital artists (like me!) could upload their designs and sell them as merch (T-shirts, hoodies, posters, sweatshirts, frames, etc.).

Excited, I signed up as an artist. But while browsing the website, I noticed several UX issues (especially on mobile).

"Hey! Your platform has so much potential, but the UX could be improved. If you're open to it, I’d love to intern as a product designer."

SageArt is an ecommerce platform which helps digital artists sell their artworks as merchandises. Artists upload designs, SageArt handles the printing, shipping, and fulfilment, and artists earn a cut from each sale.

Before diving into the process, here’s a quick glimpse of the final prototype that was presented to the stakeholders:

High drop-offs on the product page were driven by unclear merch categorization, scattered information, and friction in the add-to-cart flow which directly impacting conversions.

I tested the existing website with real users (friends who also shop for merch).
I asked them:

I studied and collected moodboards from Bewakoof, Myntra, Flipkart, Lenskart, and a few other e-commerce platforms to understand their product page layouts, flows, and interaction patterns.

After researching and brainstorming these HMWs with the team, I began designing solutions based on all the insights.

Since 95% of our users were on mobile, I prioritized designing the entire flow for the mobile interface first.

I’ll explain my design decisions as I walk through the high-fidelity designs.

Please note that the old design wasn’t optimized for mobile at all, so I’m showcasing only the web view of the old version.

Users can wishlist or like a product, enabling personalized recommendations and targeted marketing based on their preferences.

A star-based rating system helps users quickly gauge product quality while supporting business audits to understand performance and promote top artists.

A 4pt spacing system has been applied across the interface to maintain visual balance, clarity, and consistency.

Product descriptions are limited to four lines to avoid overwhelming users and to keep the layout clean and scannable.

A horizontally scrollable card layout was finalized to support smooth browsing and reduce vertical clutter.

Since supporting artists is a key platform goal, a short introduction section was added. Clicking the artist’s name navigates to their profile for deeper engagement.

To align with business goals, top-selling and promoted products from the same artist are showcased for cross-selling.

This section helps users discover trending items and explore work from new or popular artists, improving product discovery and engagement.

The previous version lacked sufficient product information, so I gathered detailed data from vendors and added it to create a more complete and helpful experience for users.

Before moving to the checkout page, here’s the final redesigned product screen.

1. Poor mobile and web optimization:

The page wasn’t optimized for mobile, and users had to scroll excessively to reach the CTA—even on web view.

2. Oversized, inconsistent inputs:

Input fields were not standardized and appeared too large, affecting visual balance.

The checkout page didn’t provide enough product information for users to review before paying.

Users couldn’t add or remove items directly from the checkout page.

An inactive coupon field was shown despite no coupon system being available, making users feel they were missing a discount and discouraging checkout.

Since 95% of users were new, the flow was designed to be simple, guided, and friction-free.

Email/mobile login with OTP was introduced for quick access and to support future marketing outreach using login mail/mobile numbers.

Field sizes were standardized and streamlined, and both billing and shipping address sections were added for clarity.

Focusing on higher conversion rates (CR), improve retention rate (RR), clearer UI, and a faster checkout flow.

If the content doesn't load here, please view the case study on Medium :

https://medium.com/@gowthampadmashali/redesigning-the-product-checkout-and-blog-pages-for-sageart-an-internship-case-study-8767210cc235

 through an Instagram ad. It looked like a great platform where digital artists (like me!) could upload their designs and sell them as merch (T-shirts, hoodies, posters, sweatshirts, frames, etc.).

"Hey! Your platform has so much potential, but the UX could be improved. If you're open to it, I’d love to intern as a product designer."

 which helps digital artists sell their artworks as merchandises. Artists upload designs, SageArt handles the printing, shipping, and fulfilment, and artists earn a cut from each sale.

Before diving into the process, here’s a quick glimpse of the 

, I prioritized designing the entire flow for the mobile interface first.

A UX Redesign to Boost RR, CR, and Checkout Efficiency for SageArt

Gowtham worked under my guidance during the Sage Art internship, and his hard work, discipline, and attention to detail were truly impressive. He delivered fresh design solutions that significantly improved the platform. I highly recommend him as a teammate.


Ishaan Ghonsikar

Gowtham was a great asset to the Sage Art team. His passion for design, thoughtful questioning, and product-focused mindset stood out. He was skilled with tools, contributed to product marketing, and his UX approach significantly improved our platform.


Hey, I'm Gowtham – an Artist turned Designer 🚀

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